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Press contact: Jennifer Welborn – 678.370.0328
jwelborn@urban-expo.com

URBAN NEWS ALERT 

“MUSEUM DISCOVERIES” BUYING TOUR HEADLINES JANUARY 2017 SEATTLE GIFT SHOW SEMINAR SCHEDULE

ATLANTA (December 13,  2016) – The January 6 – 9, 2017 Seattle Gift Show will offer buyers an expanded product selection as well as a number of free educational programs designed to help with strategies and solutions to grow their business and boost their bottom line. Ranging from merchandising and customer service to packaging and product story-telling –  the sessions will give  retailers   proven tips they can immediately put into place at their stores. Sessions are open to all registered buyers and will take place on Saturday, January 7, 2017 at the Washington State Convention Center.

What’s more, the Seattle Gift Show has developed a special “Museum Discoveries” curated show floor tour program that will also be part of the educational line-up. Open to all attending buyers, the program was developed and added to the show’s seminar schedule to further expand the educational opportunities for members of the Pacific Northwest Chapter of the Museum Store Association (MSA) , which will hold its membership meeting on show site during the January edition.

The January 2017 Seattle Gift Show seminar line-up includes:

SATURDAY, JANUARY 7

Retail is Entertainment: Enchanting The Customer Shopping Experience AND Your Bottom Line
11:00 am – 12:00 pm
Speaker: Karl Busche, Retail Consultant and Author

Retail is Entertainment. From merchandising to product bundling to customer service, this fast-paced seminar will provide tips, tricks and methods to keep your customers coming back.  Karl’s method works for any size retailer by utilizing the key strategies of the “exit through the gift shop” and television shopping retailers. Calling upon his buying experience with more than  100 unique retail locations across the US, Karl will show you how to create a merchandise-based narrative with your product mix that draws your customer's attention, keeps them engaged and ultimately increases your store sales!  Each attendee will be provided a link to receive a free copy of Karl’s eBook, Mashup Merchandising: Retail Strategies , to become memorable before you become just a memory.

“Museum Discoveries” Buying Tour
1:30 pm – 3:00 pm
Led By: Karl Busche, Retail Consultant and Author

With years of proven industry experience, including GMM with Event Network, perhaps best described as the “exit through the gift shop” retailer with 100-plus locations worldwide, Karl will kick off the program with a brief introduction followed by a curated tour highlighting a number of “museum discoveries” on the show floor.  During the tour Karl will highlight some of the best products to create stories within your museum or specialty shop in order to maximize sales and support your organization's mission.

How to Make Your Packaging Work for You Long After the Sale
3:30 pm – 4:30 pm
Speaker: Mike Walker, Vice President of Sales, American Retail Supply

During this session, Mike  will guide you on how to take your branding to the next level! He  will provide you with real-world examples of effective branding campaigns as well as step-by-step instructions on how to plan, process, and implement an effective custom packaging campaign. You don't want to miss this hands-on session!

SHOW FACTS:

WHEN:  Friday, January 6- Monday, January 9, 2017
WHERE: Washington State Convention Center, 200 SW Michigan St., Seattle, WA
SHOW HOURS: 9 am – 6 pm January 6-8; 9 am – 3 pm January 9
MORE INFO: www.seattlegiftshow.com or contact Urban Expositions at 800.318.2238.

ABOUT URBAN EXPOSITIONS

Based in Kennesaw, GA and founded in 1995, Urban Expositions, a Clarion Events company,  produces and manages a portfolio of 30-plus events serving eight industry sectors, including Gift, Souvenir, Art, Apparel, Airport Concessions, Halloween | Party, Foodservice, and Gaming.  Urban also produces Airport Revenue News, a publication focusing on the airport concession industry.  In addition to its Kennesaw, GA headquarters, Urban has offices in Shelton, CT, Boca Raton, FL, and is represented by employees in California, Colorado and Illinois.  www.urban-expo.com | 800.318.2238.

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