FEBRUARY 2019 WWIN SHOW SHINES SPOTLIGHT ON NEW BUSINESS CONNECTIONS, NEW RESOURCES
New MATCH! And Buyers Concierge Club Appointment-Setting Programs Drive Order-Writing and New Introductions
LAS VEGAS (February 12, 2019) - The Womenswear in Nevada (WWIN) show returned to the Rio Convention Center with new features and innovations, including new MATCH! and Buyers Concierge Club appointment-setting programs, that fostered new introductions and drove new business for buyers and exhibitors alike. Bringing together 400+ exhibitors, including 90 new exhibitors and more than 700 first-time buyers, the show’s new initiatives – and announced plans to move to Caesars FORUM in August 2020 – created a positive buzz that permeated the show floor.
“Our February event offered a peek into the exciting future of WWIN,” said Desiree Hanson, vice president of fashion events, Clarion UX. “In addition to our announced move to Caesars FORUM in August 2020, the launch of our new appointment-setting MATCH! and Buyers Concierge Club programs promise to build upon the show’s long-held reputation as a true order-writing event. Together with other initiatives – from Live Mannequin Monday to Wine Time – these new developments signal our efforts to continually enhance the show experience and ROI for our buyer and exhibitor audiences.”
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WWIN unveiled two levels of appointment-setting programs during the February Show. Open to all buyers and exhibitors, the Buyers Concierge Club gave participants access to an online tool to connect and pre-schedule meetings. The new MATCH! program offered a customized guaranteed meeting opportunity in which confirmed, one-to-one appointments were carefully organized, pre-show, by WWIN’s Key Account Manager, Susan Milano. These meetings were pre-arranged based on mutual categorical interests and price-points, leading to a more personal buying experience, followed by increased exhibitor ROI and positive feedback heard around the show floor.
“We’ve been coming to the show for years now and with the help of the MATCH! program, we actually found and met with vendors we weren’t aware of but that were appropriate for us. We found pieces that fit in with our line and even picked up a new jewelry line,” says John Kopplin of Maya Palace, Tucson, MA.
Long-time exhibitor Lyn Baskett of Tricotto says, “The MATCH! program turned out to be a very positive experience for us. Through these pre-arranged meetings, we were able to introduce our line to buyers that we’ve never worked with and we ended up writing orders with fifty percent of those new accounts.”
To sum up the matchmaking experience, says Grace Amiral, Making It Big, Santa Rosa, CA, “I worked with vendors that I wouldn’t normally have stopped and talked to at the show.”
MORE NEW HOSPITALITY AND SHOW FLOOR FEATURES
Another all-new feature, Live Mannequin Monday joined the full line-up of opening day events. Where buyers were previously greeted at the entrance by mannequin displays, they were now met with fabulous designs, off the mannequin and in motion on live models. Exhibitor-sponsored, these pieces were modeled as a preview of the designs and fit from some of the top products they would see on the show floor.
Participating exhibitor Phil Shroff of Dilemma said, “Within the first thirty minutes of the Live Mannequin Monday introduction, at least five buyers came to our booth to see the design displayed on our model as they arrived. We ended up having the best day that Dilemma has had in WWIN show history. Without WWIN, our brand would not exist.”
The WWIN Show also kicked up its legendary hospitality by adding “Wine Time” to the line-up, which also includes extended hours on opening day, complimentary breakfast, lunch and refreshments throughout the entirety of the event. This tray-passed wine service took place in the Amazon Ballroom during the first three evenings of the show, inviting buyers to enjoy an afternoon pick-me-up while they sipped, shopped and wrote their orders.
“We’ve been coming to the show for 7 years now. It’s the show that we shop to find the items that will differentiate our store. It’s the friendliest, most relaxed show during market and the team never stops improving our experience,” says LaMont Bostrom, Someday Discount Stores, Nampa, ID.
Among the popular money-saving opportunities that returned this February, were “Terrific Tuesday” show specials, “Stay For the Last Day” giveaways, free parking and LYFT ride discounts during Las Vegas Fashion Week. Retailers also had the chance to pick-up new ideas and business-building tips from an expanded educational schedule including presentations from members of the Boutique Hub team; Rita Mitchell-Waldoff, the Waldoff Group; Penny Bolton, Penny’s Closet; Mercedes Gonzalez, Global Purchasing Companies; Linda Arroz, noted lifestyle writer/speaker and Destiny Allison, founder of Boutique Hack
New show offerings, new exhibitors and the return of many of the industry’s best-selling brands also attracted new retailers and new business, as WWIN welcomed more than 700 first-time buyers to the February edition of the show.
“The show has been excellent! All the better specialty stores are coming in and we were able to open 5 new accounts,” says Charlie Lytle, National Sales Manager, Picadilly.
“Opening day was phenomenal for us, as it was for most, but we also had steady traffic on the following days as well. We saw an amazing variety of buyers this February. From corporate buyers to tourist destinations, boutiques and more, they were all here,” says Ed Phillips of Villagehouse.
To sum it up, says Melody Burks, Melody’s Reflections, Dallas, TX, “The WWIN show is amazing, which is the reason that we never leave this show. It’s convenient, easy to operate and offers so much. We wouldn’t go anywhere else!”
THE BIG MOVE
Announced during an after-hours cocktail reception on the second day of the show, the WWIN Show will move to the new Caesars FORUM Conference Center in Las Vegas, starting with the August 17-20, 2020 edition. Held at the Rio Convention Center for most of its 21-year history, the move to Las Vegas’ newest state-of-the-art venue represents the next step in WWIN’s continued evolution and long-term strategy. The first edition in the new space will welcome an expanded show floor, enriched educational and hospitality offerings, and the debut of ADORN, a new show featuring a versatile selection of fashion accessories and jewelry.
The next edition of WWIN is scheduled for August 12-15, 2019 at the Rio Convention Center. For more information visit www.wwinshow.com.
ABOUT URBAN EXPOSITIONS | CLARION UX
Founded in 1995, Urban Expositions, now operating as Clarion UX and owned by Clarion Events, produces and manages a portfolio of 36 trade and consumer events, serving a range of industry sectors including Gift, Souvenir, Art, Aviation, Apparel, Foodservice, Specialty Retail, Gaming, Automotive and Enthusiast Lifestyle, with offices in Kennesaw, GA, Trumbull, CT, Portland, OR, and Boca Raton, FL. www.urban-expo.com | 800.318.2238.
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