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Las Vegas (February 16, 2018) - Exhibitor reports of steady order-writing and new business came together with brand new show initiatives, promotions and display features to create a positive buzz on the show floor for the February 12-15, 2018 Womenswear in Nevada (WWIN) show at the Rio Hotel. Filled with more than 1500 lines, including a record number of vendors and 70+ new exhibitors, the sold-out show floor proved to be a magnet for boutiques, department stores, specialty chains, catalogs, online and other retailers from throughout the US and 25 other countries seeking the newest designs, trends and styles for the coming season.
“For more than 20 years the WWIN show has been the go-to source for retailers seeking the newest in modern updated and other womenswear designs,” said Desiree Hanson, vice president of fashion events, Clarion UX | Urban Expositions. “This February we launched many new initiatives designed to take the show experience to a whole new level for our loyal and new buyers and exhibitors alike. From a record number of new vendors and expanded hospitality offerings to the welcoming new Fashion Showcase displays, Key Buyer Program, daily giveaways, specials and more, the feedback has been incredible and we’re already working on plans to unveil even more enhancements for our August 2018 edition.”
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Positive reports from exhibitors in all womenswear sectors streamed in throughout the show.
“This has been our best show ever. We’ve seen our repeat customers and opened new accounts, too. Our booth traffic has been amazing,” said Warren Green, CEO | president, Golden Girl Jeans.
“This show is most important to us because of its widespread reach, not just for the west coast, but for the entire country,” adds Laurence London, brand manager, Erin London.
“WWIN is the show where we truly developed and grew our brand in the United States,” says long-time exhibitor Kathy Stuart, director of sales, Sympli. “As always, Monday was very busy since the buyers stayed late to enjoy wine and cheese. The show floor has been bustling with activity, but our customers are always relaxed.”
From the moment they arrived, WWIN visitors saw new enhancements were in the air as they were greeted with sleek new Fashion Showcase displays in the lobby and common areas. The show’s popular hospitality offerings, including complimentary breakfast, lunch, afternoon beverages and Monday evening’s extended hours with wine and cheese, were joined by a series of other new features, including LYFT ride discounts between the Rio Hotel show location and Mandalay Bay, free parking, a new series of educational WWIN Workshops led by Rita Mitchell-Waldoff and Penny Bolton, and a new WWIN signature scent by Air Esscentials throughout the show floor.
“I’m always looking for more new and different items than the ones that I find at the other markets I attend. With these wonderful new features, WWIN is such an easy, fun place to find those products,” said Sheila Boudreaux, House of Fashion, Thibodaux, LA.
“If a specialty store were to ask me about an apparel show in Vegas, I’d say come to WWIN. This is the show to start with and also the show to end with,” adds Doug Buri, Linda’s Inc., Millbank, SD. “We love the efficiency of the WWIN Show. This is our most important, bread and butter show that just makes sense. Providing breakfast and lunch saves us time, and that is most important to us.”
WWIN also put special spotlights on specific show days. On “Terrific Tuesday,” retailers had the chance to take advantage of countless exhibitor-sponsored specials ranging from free freight and discounts to seasonal dating and more. The new “Stay For The Last Day” promotion gave retailers even more exclusive exhibitor show specials to choose from, as well as the chance to enter a series of drawings held throughout out the day.
Natalie Johnson, Fashion Street, Carmel, CA won the grand prize, entitling her to a free travel package for the February 2019 WWIN Show, including hotel stay, spa package, show tickets and dinner for two. In addition, a number of other retailers won prizes throughout the day, including $200 merchandise credits to redeem on show orders and hotel stays.
The next edition of WWIN is scheduled for August 13-16, 2018. For more information visit www.wwinshow.com.
ABOUT URBAN EXPOSITIONS | CLARION UX
Founded in 1995, Urban Expositions, now operating as Clarion UX and owned by Clarion Events, produces and manages a portfolio of 36 trade and consumer events, serving a range of industry sectors including Gift, Souvenir, Art, Aviation, Apparel, Foodservice, Specialty Retail, Gaming, Automotive and Enthusiast Lifestyle, with offices in Kennesaw, GA, Chicago, IL, Trumbull, CT, Portland, OR, and Boca Raton, FL. www.urban-expo.com | 800.318.2238.